Businesses have spotted that their customers now heavily rely on mobile apps; however, many of them are not able to plan how they should react to the increasing drive created by the smart mobile technology. Maybe they ignore the shift now, but they cannot keep them away from accepting mobility and apps as a core selling channel for a long time. An eMarketer’s research conducted in October 2017 indicates that by 2020, the m-commerce industry would capture 50 percent of the total e-commerce industry. In December 2016 Business Insider forecasted that the US m-commerce to reach $284 or 45% of the total market size by the year 2020. Amazon doubled its sales via mobile in 2013. 54% of all online visitors to Walmart came from mobiles in the Q42014. In the same time period, Amazon received half of all its visitors from mobile devices. There is no shortage of data indicating similar trends. Actually, mobile platforms and apps in them are turning out to be the main medium for e-retail...